F45 / The Challenge

Mobile & Print Campaign

My Role

• Art Direction + Ideation

• Illustration (Vector)

• Marcom Design

• Social Ad Re-Design

The goal was to create a visual campaign that would be led with a branded system for the upcoming "Challenge" workout. I developed a branded system and applied it to all print collateral. Social media was also requested and info graphics were applied to help drive traffic on both the site and with new subscribers.

01. F45 - 8 week challenge branding

02. Front & back 8 week challenge flyer design

03. Info graphic illustration

04. Info graphic social ad

05. F45 Social ad re-design