Getro Elize

My Role

• Art Direction

• Branding

• Illustration (Vector)

This project required a branding system to convey the spirit of potential Congressman Getro Elize while maintaining a clean and legible logo. The end result was a strong but simplified logo system that read legibly when applied across all media. Below are my design and layout explorations, final logo, and samples on how it was implemented.

01. Round 1 branding exploration

02. Round 2 branding exploration (refined)

03. Client approved branding system

04. Paid social ads* (Branding Samples)

05. FB Ad campaign* (Branding Samples)

06. Website* (Branding Samples)

07. Campaign Video* (Branding Samples)

*Design (Branding Samples) Credit: Leslie De Leon Tzic, linecolorspace.com